AI Insights · Timothy · July 2025
Top 5 Decoration Games on iOS in the UK: Q2 2025 Performance
Explore the Q2 2025 performance of the top decoration games on iOS in the UK, highlighting trends in downloads, revenue, and active users.
The second quarter of 2025 showed intriguing trends for the top decoration games on iOS in the United Kingdom. Here's a closer look at the performance of the leading apps, drawing insights from Sensor Tower data.
Gardenscapes by Playrix experienced fluctuations in its weekly revenue, peaking at approximately $290K in late May. Weekly downloads started strong at 23K in early April but declined steadily to around 5.4K by the end of June. Active users also saw a decline from 305K in April to 198K by the quarter's close.
Travel Town - Merge Adventure from Moon Active showed a consistent revenue increase, reaching $241K in the final week of June. Downloads increased notably mid-quarter, peaking at 17.5K in late May. However, active users decreased from 86K in April to 62K by the end of the quarter.
Homescapes, another Playrix title, saw revenue rise to $223K in late May. Download numbers were modest but consistent, reaching a high of 6.6K in late May. Active users fluctuated, ending the quarter at 120K.
Seaside Escape®: Merge & Story by Microfun Limited maintained steady revenue, peaking at $168K at the end of May. Downloads saw a decline, falling from 3K in April to below 900 by June's end. Active user numbers declined from 86K in March to 61K by June.
Lastly, Toca Boca World by Toca Boca AB experienced a varied revenue performance, with a notable peak of $195K at the end of June. Downloads remained steady, reaching around 13K in late May. Active users demonstrated resilience, closing the quarter with 265K.
For more detailed insights and data, visit Sensor Tower.